Why I Invest in Sephora

We all know it’s true that most of what can be bought at Sephora can be bought elsewhere for less. Affordable brands line the aisles of any drug store and one has to wonder how different the products can really be. I mean from one concealer recipe to the next, from one mascara to another, is it worth the price jump to pick up the designer brand in a Sephora?

I think so. Today I want to share why. Many beauty bloggers share the pros and cons of products from all price ranges in specific reviews for “X brand Y product” but they don’t always share, over all, why their best looks come with a such a pricey list.

I do want to acknowledge that being able to choose a pricey product is a position of privilege. I prioritize this cost in my budget to make it work and I’m here to share why I do so.

Before you even get to the product, the service itself has a dollar value

Once upon a time I thought shops like Sephora were for girls and boys who really knew what they were doing. Like, they were maybe trained make up artists or at least more successful at learning from artists on youtube than I was. I thought Sephora was all about those make up users. I didn’t really feel I fit in.

In reality the staff at Sephora know those products and how they correspond to different needs. They aren’t trained like that for the pros who also have that knowledge. They’re trained to help us – #realbabebeauty squad. When I walk in and say I’m struggling with something like finding a full coverage foundation that doesn’t cake, or a brow product I can use blind, or a face wash to win a battle with my hormonal acne… I know I can trust the staff there.

When I ask the same questions at a drug store I usually get anecdotal answers. “My friend also struggles with… and she loves…”, “I use this and I swear by it!” and so on.

But at Sephora I hear more reassuring things like “This product line contains ingredients x, y and z which are known to help with sensitive skin.” or “This brand can be used this in this way for…”

The knowledge the staff have is reason enough to pay a little extra. When you don’t know all the answers you can place a lot of trust in the staff to help you out.

You have to find products that feel good to use

I tried to go back, okay? I thought hey – I could probably save myself some money if I just bought mascara at shoppers instead of Sephora.

Two hours later with red, itchy eyes I swore I’d never cut my budget in that way again.

If you use more affordable products and don’t have side effects like flaking make up, itchiness, redness, soreness or anything else then I salute you. However for me, this isn’t the case. I have super fair, super sensitive skin and when I sacrifice the quality of my products I feel it (and see it!)

Even some brands at Sephora cause problems for me. Sephora, though, will let you exchange products and work with you to find the right one. When I brought back an expensive foundation that reacted poorly with my skin and made me look diseased they gave me full store credit to find a better formula.

Better Products Look Better

I denied this for a long time but in recent years I’ve come around. Some girls can make anything look pro but I don’t have those skills.

What I lack in skills can be made up for with products that look good to begin with.

That’s it. This one’s pretty simple.

Sephora’s Point System is Actually Pretty Good

As every point system should be, this one is designed to recognize regular customers who are spending a lot on the business. Right from signing up you earn points and at milestones like $1000 spent in one year you get big perks.

That sounds like a lot – once upon a time I thought I’d never be that level. But I’m here. I did give my card to friends a few times so I know some of those points came from their purchases. Even without those purchases though, the side effect of shopping at expensive store is that spend-based loyalty programs are genuinely rewarding.

You can get your make up done, pick up free samples and even attend exclusive events.

It’s not worth shopping there only for the loyalty program but the loyalty program goes a very long way to making me feel appreciated for my decision to frequent the store.

Take a deep breath #realbeautybabe  You deserve a less complicated relationship with your beauty routine

At the end of the day Sephora has made my relationship with the beauty world 1000x healthier. I shop with more confidence knowing if a product doesn’t work I can come back. I get answers from staff I trust. And I get the perks of investing in myself both in my results and in the beauty rewards program.

There a lot of complicated decisions to make in life. There’s a lot of things that can’t be made easier. Why not invest in this and make this one thing a little less complicated?

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